{"id":559,"date":"2025-11-18T16:34:00","date_gmt":"2025-11-18T15:34:00","guid":{"rendered":"https:\/\/baptiste.pub\/?p=559"},"modified":"2026-03-13T16:14:49","modified_gmt":"2026-03-13T15:14:49","slug":"gare-connexion","status":"publish","type":"post","link":"https:\/\/baptiste.pub\/index.php\/2025\/11\/18\/gare-connexion\/","title":{"rendered":"SNCF Gares &amp; Connexions"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Les Plus Belles Histoires de Gares<\/h2>\n\n\n\n<p>Grand Prix Strat\u00e9gies de la communication \u00e9ditoriale \/ Argent \ud83e\udd48<br>Campagne sur laquelle j&#8217;ai travaill\u00e9 \u00e0 la conception et \u00e0 la r\u00e9daction de tous les assets.<br>Case :<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/baptiste.pub\/wp-content\/uploads\/2025\/11\/PGHB_SNCF_DEF-2.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le d\u00e9fi<\/strong><\/h3>\n\n\n\n<p>Apr\u00e8s plusieurs ann\u00e9es de succ\u00e8s du concours <em>Les Plus Belles Gares de France<\/em>, SNCF Gares &amp; Connexions a souhait\u00e9 <strong>renouveler le format<\/strong> et <strong>donner plus de sens<\/strong> \u00e0 cette prise de parole patrimoniale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>L\u2019id\u00e9e<\/strong><\/h3>\n\n\n\n<p>Transformer le concours en un voyage narratif :<br><strong>Les Plus Belles Histoires de Gares.<\/strong><\/p>\n\n\n\n<p>Quitter le simple crit\u00e8re esth\u00e9tique \u2014 les gares ne sont pas que des beaux b\u00e2timents \u2014 pour c\u00e9l\u00e9brer ce qu&#8217;elles incarnent vraiment : <strong>des lieux de vie, d\u2019Histoire, de rencontres et d\u2019\u00e9motions. <\/strong>. <br>Chaque gare devient le th\u00e9\u00e2tre d\u2019un r\u00e9cit : <strong>dr\u00f4le, \u00e9mouvant, artistique, historique, l\u00e9gendaire ou tout simplement humain.<\/strong> Nos gares regorgent de belles histoires. Il \u00e9tait temps de les raconter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le dispositif<\/strong><\/h3>\n\n\n\n<p>Le concours s\u2019est d\u00e9ploy\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>En gare<\/strong>, via un dispositif <strong>DOOH immersif<\/strong>,<\/li>\n\n\n\n<li>Mais surtout <strong>sur les r\u00e9seaux sociaux<\/strong> : plus de <strong>100 contenus<\/strong> diffus\u00e9s sur Instagram, LinkedIn, Facebook et X,<\/li>\n\n\n\n<li>Et une <strong>landing page d\u00e9di\u00e9e<\/strong> permettant au public de d\u00e9couvrir les histoires et de voter pour leurs histoires pr\u00e9f\u00e9r\u00e9es.<\/li>\n<\/ul>\n\n\n\n<p>Au total, <strong>26 gares \u00e9taient en comp\u00e9tition<\/strong>, deux par r\u00e9gion. Elles se sont affront\u00e9es en phases \u00e9liminatoires jusqu\u2019\u00e0 la grande finale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Plus Belles Histoires de Gares Grand Prix Strat\u00e9gies de la communication \u00e9ditoriale \/ Argent \ud83e\udd48Campagne sur laquelle j&#8217;ai travaill\u00e9 \u00e0 la conception et \u00e0 la r\u00e9daction de tous les assets.Case : Le d\u00e9fi Apr\u00e8s plusieurs ann\u00e9es de succ\u00e8s du concours Les Plus Belles Gares de France, SNCF Gares &amp; Connexions a souhait\u00e9 renouveler le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agence-moonlike"],"_links":{"self":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts\/559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/comments?post=559"}],"version-history":[{"count":3,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts\/559\/revisions"}],"predecessor-version":[{"id":563,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts\/559\/revisions\/563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/media\/813"}],"wp:attachment":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/media?parent=559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/categories?post=559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/tags?post=559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}