{"id":251,"date":"2018-08-01T13:20:52","date_gmt":"2018-08-01T11:20:52","guid":{"rendered":"http:\/\/baptiste.pub\/?p=251"},"modified":"2026-03-15T12:02:01","modified_gmt":"2026-03-15T11:02:01","slug":"luke-cage-la-force-pure-dharlem","status":"publish","type":"post","link":"https:\/\/baptiste.pub\/index.php\/2018\/08\/01\/luke-cage-la-force-pure-dharlem\/","title":{"rendered":"Netflix &#8211; Luke Cage"},"content":{"rendered":"<p>Clients : Netflix et Marvel.<\/p>\n<p>La campagne&nbsp;Luke Cage a \u00e9t\u00e9 r\u00e9alis\u00e9 pour la sortie de la saison 2 sur Netflix. Luke Cage est un h\u00e9ros de l&#8217;univers Marvel, dot\u00e9 d&#8217;une force surhumaine et d&#8217;une r\u00e9sistance aux balles, il est le h\u00e9ros noir par excellence et se bat pour la justice dans le quartier de Harlem \u00e0 New-York.<\/p>\n<p>Cette campagne a eu de nombreuses d\u00e9clinaisons tant en formats digitaux qu&#8217;en print ou en affichage.<\/p>\n<p>J&#8217;ai travaill\u00e9 sur les wordings de tous les formats possibles (DOOH, stories Instagram, Youtube bumpers, HPTO, script du mapping sur un mur \u00e0 Stalingrad, encart sur la cover de L&#8217;Equipe).<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 955px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-251-1\" width=\"955\" height=\"537\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/Case-Study-Netflix-Luke-Cage.mp4?_=1\" \/><a href=\"http:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/Case-Study-Netflix-Luke-Cage.mp4\">http:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/Case-Study-Netflix-Luke-Cage.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Mapping :<\/p>\n<div style=\"width: 955px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-251-2\" width=\"955\" height=\"537\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/LC_MAPPING-DEMO.mp4?_=2\" \/><a href=\"http:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/LC_MAPPING-DEMO.mp4\">http:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/LC_MAPPING-DEMO.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Clients : Netflix et Marvel. La campagne&nbsp;Luke Cage a \u00e9t\u00e9 r\u00e9alis\u00e9 pour la sortie de la saison 2 sur Netflix. Luke Cage est un h\u00e9ros de l&#8217;univers Marvel, dot\u00e9 d&#8217;une force surhumaine et d&#8217;une r\u00e9sistance aux balles, il est le h\u00e9ros noir par excellence et se bat pour la justice dans le quartier de Harlem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biborg"],"_links":{"self":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts\/251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/comments?post=251"}],"version-history":[{"count":6,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts\/251\/revisions"}],"predecessor-version":[{"id":566,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts\/251\/revisions\/566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/media\/824"}],"wp:attachment":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/media?parent=251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/categories?post=251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/tags?post=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}