{"id":235,"date":"2018-08-01T12:49:38","date_gmt":"2018-08-01T10:49:38","guid":{"rendered":"http:\/\/baptiste.pub\/?p=235"},"modified":"2026-03-15T12:02:57","modified_gmt":"2026-03-15T11:02:57","slug":"biborg-jessica-jones-heroine-badass-made-in-netflix","status":"publish","type":"post","link":"https:\/\/baptiste.pub\/index.php\/2018\/08\/01\/biborg-jessica-jones-heroine-badass-made-in-netflix\/","title":{"rendered":"Netflix- Jessica Jones"},"content":{"rendered":"<p>Client : Netflix et Marvel.<\/p>\n<p>Netflix souhaite\u00a0annoncer la saison 2 de la s\u00e9rie Jessica Jones en France. H\u00e9ro\u00efne de l&#8217;univers Marvel, badass et d\u00e9complex\u00e9e incarnant une id\u00e9e de la femme forte et \u00e9mancip\u00e9e.<\/p>\n<p>La sortie de la saison 2 a \u00e9t\u00e9 mise en ligne par Netflix pour la journ\u00e9e internationale de la Femme. Nous avons donc bas\u00e9 la campagne sur des insights forts de machisme et de rapport entre hommes et femmes au quotidien. Nous avons inscrit la s\u00e9rie dans le d\u00e9bat actuel (affaire Weinstein, #balancetonporc&#8230;)<\/p>\n<p><strong>Interactive installation.<\/strong><\/p>\n<p>Le but de cette installation interactive fut de d\u00e9molir les &#8220;id\u00e9es re\u00e7ues&#8221; \u00e0 l&#8217;aide d&#8217;un boule de d\u00e9molition s&#8217;apparentant \u00e0 celle d&#8217;un chantier. Des phrases machistes ou mysogynes \u00e9taient affich\u00e9es sur un mur digital, en le d\u00e9molissant, la r\u00e9ponse de Jessica Jones \u00e0 la phrase se r\u00e9v\u00e9lait, sur un ton sarcastique et un peu noir, fid\u00e8le \u00e0 l&#8217;h\u00e9ro\u00efne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-238\" src=\"http:\/\/baptiste.pub\/wp-content\/uploads\/2018\/06\/IMG_3028.jpg\" alt=\"\" width=\"598\" height=\"449\" srcset=\"https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/06\/IMG_3028.jpg 3264w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/06\/IMG_3028-300x225.jpg 300w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/06\/IMG_3028-768x576.jpg 768w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/06\/IMG_3028-1024x768.jpg 1024w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/06\/IMG_3028-370x278.jpg 370w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/06\/IMG_3028-1040x780.jpg 1040w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-239\" src=\"http:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/LRG_DSC03398.jpg\" alt=\"\" width=\"597\" height=\"399\" srcset=\"https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/LRG_DSC03398.jpg 1616w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/LRG_DSC03398-300x200.jpg 300w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/LRG_DSC03398-768x513.jpg 768w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/LRG_DSC03398-1024x684.jpg 1024w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/LRG_DSC03398-370x247.jpg 370w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/LRG_DSC03398-1040x695.jpg 1040w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/p>\n<p><strong>Stickers dans le m\u00e9tro<\/strong><\/p>\n<p>La campagne se d\u00e9clina \u00e9galement dans le m\u00e9tro o\u00f9 des stickers furent coll\u00e9s, rappelant les stickers RATP sur le bien-vivre ensemble dans les transports en commun. Ils \u00e9taient cette fois-ci tourn\u00e9s vers les incivilit\u00e9s commises sur les femmes dans le m\u00e9tro, le harc\u00e8lement, le manspreading, etc&#8230;<\/p>\n<p>Cela fut \u00e9galement d\u00e9clin\u00e9 en DOOH et en Little Corner dans les toilettes de certains bars.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-241\" src=\"http:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/28943521_10160569054190455_306893557_o.jpg\" alt=\"\" width=\"393\" height=\"393\" srcset=\"https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/28943521_10160569054190455_306893557_o.jpg 3024w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/28943521_10160569054190455_306893557_o-150x150.jpg 150w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/28943521_10160569054190455_306893557_o-300x300.jpg 300w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/28943521_10160569054190455_306893557_o-768x768.jpg 768w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/28943521_10160569054190455_306893557_o-1024x1024.jpg 1024w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/28943521_10160569054190455_306893557_o-370x370.jpg 370w, https:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/28943521_10160569054190455_306893557_o-1040x1040.jpg 1040w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-240\" src=\"http:\/\/baptiste.pub\/wp-content\/uploads\/2018\/08\/28942529_10160569053825455_613726131_o.jpg\" alt=\"\" width=\"391\" height=\"521\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client : Netflix et Marvel. Netflix souhaite\u00a0annoncer la saison 2 de la s\u00e9rie Jessica Jones en France. H\u00e9ro\u00efne de l&#8217;univers Marvel, badass et d\u00e9complex\u00e9e incarnant une id\u00e9e de la femme forte et \u00e9mancip\u00e9e. La sortie de la saison 2 a \u00e9t\u00e9 mise en ligne par Netflix pour la journ\u00e9e internationale de la Femme. Nous avons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biborg"],"_links":{"self":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":8,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts\/235\/revisions"}],"predecessor-version":[{"id":568,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/posts\/235\/revisions\/568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/media\/822"}],"wp:attachment":[{"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/media?parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/categories?post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/baptiste.pub\/index.php\/wp-json\/wp\/v2\/tags?post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}